This has been confirmed by Eunkyung and Korean fans that Liyin recently filmed a commercial with SHINee and f(x) over the summer.
This will be SHINee’s first endorsement in China. The commercial should be released in September.
The label is called Eithtoo (爱居兔), and the fashion line is exercise/sports clothes like Nike or Adidas. The fashion line should be called H2. There hasn’t been much information about the label yet, but stores for the label are expected to open simultaneously in China in early September.
Seems like they have already started previewing their fashion line and their stores. You can see pictures of their products and their store interiors here at the weibo *do note that you have to have a weibo account to access*
Source: Baidu 1. Baidu 2. Baidu f(x)
Written by: Wendy @ Chocolyn
Credit: Chocolyn – Zhang Li Yin International
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